- 2 concepts · 2 revisions
- Color palette & typography
- Simple brand guidelines (PDF)
- Social banner (LinkedIn, X)
- Brand.md token file
premade vs custom
Premade or custom logo? It depends on your budget, and on one mark.
When a ready-made logo is the right call for a startup, and when to go custom instead.
Go premade if the budget for a custom identity isn't there yet, or if you fall for a specific mark. Go custom if you have the budget and nothing in a shop grabs you.
A premade logo is a professional mark you can use today. A custom logo is designed from your brief, your strategy and your positioning, so it can say things a ready-made mark can't.
With me, premade marks are $249 and custom projects start at $499.
When a premade logo makes sense
When the budget isn't there yet. You get a professional logo you can put on your product and your socials right away.
Later, a designer, me or someone else, can build the visual identity around it: colors, typography, imagery, illustration and more.
When you love a specific mark. Even with the budget for custom, this can be worth it. Buy the mark to secure it, then have the full identity designed around it.
When to go custom
If you have the budget and no mark has caught your eye, I'd go custom directly.
A custom logo is built from your brief, a questionnaire, your strategy and your positioning. It's made for your situation, which is something a premade mark can't do.
Premade vs custom, side by side
| Premade logo | Custom logo | |
|---|---|---|
| Built on your strategy | No, designed before you existed | Yes, from your brief and positioning |
| Time to use it | Right after checkout | About 7 to 10 days with me, often weeks elsewhere |
| Price with me | $249 | From $499 |
| What you get | The mark, files and full rights | A mark, plus a full identity depending on the package |
| Best when | Budget is tight, or you love a specific mark | You have the budget and want it made around you |
The speed difference
A premade logo is yours the moment you pay. You can start using it on your socials the same day.
A custom logo takes longer: about 7 to 10 days with my packages, and often several weeks elsewhere, depending on the offer.
What to check before buying a premade logo
Be careful where you buy it. The mark should be sold once: after you buy it, nobody else can.
You should get all the rights, so only you can use it for your startup. If a shop can't say that clearly, move on.
If you plan to register it, the same logic applies as for any logo. See how trademarks work for logos.
Where my premade marks come from
Some are directions I designed for clients that didn't go through. The client picked another direction that suited their case better, even when they liked these.
The rest are concept projects I made on my own time, to practice and get better at logo design and identity work.
None of them come from a template. Each one sells once, with full rights. Browse the marks.
A premade mark can grow into a full brand
Starting from a premade mark can make the identity work easier. With the logo in place, the project can focus on everything around it.
Still weighing it? See what a startup logo should cost, or how premade compares to AI logo generators. Want to talk it through? Email me.
"I hired Sofiane for my web app, he did an amazing job with the branding, I love that he understood the whole scope and adapted to my needs"
"I came for a logo but ended up with brand assets too. I had a few ideas in mind, and Sof did those, but also created a direction that was super fun and fit me very well, even I didn’t know I needed that. Recommended!"
"Sofiane put a ton of care and effort into helping me rebrand my design studio. He was generous with his time, open to feedback, and genuinely invested in helping me find the right direction. His creative insight and advice gave me a much clearer vision for the brand. I’d recommend him to anyone looking for a thoughtful, dedicated designer who cares about their business."
how it works
Simple steps.
No stress.
- 1
Brief & Discovery
Right after you pay, you get a focused questionnaire. No discovery call, I start the moment you send it back.
- 2
Design
First concepts within 24-48 hours. Share your comments, I'll refine them.
- 3
Delivery
Every file you need: SVG, PNG, PDF, MD, Figma. Organized and yours to keep.
Pricing
Professional, without the agency price tag & faster.
Flexible plans, from logo design to identity systems and more. No quotes, no back-and-forth, choose one and I start today.
Essential is the logo and launch basics. Core is the full brand system.
- 3 concepts · 2 revisions
- Full logo system
- Color palette & typography
- Complete brand guidelines document
- Full social & profile assets
- Mockups
- Editable Figma + brand.md
Custom
From logo, branding & illustrations to a website live, tell me about your project and I'll scope it.
Custom
Let's talk- Illustrations
- Web design
- Web development
- Reviews
- Pitch deck
- Mockups
- Social media assets
- And more
You can select anything from this list. You can also send me an email to talk about your problem and I'll scope it.
What is the difference between a premade logo and a custom logo?
A custom logo is designed from your brief, strategy and positioning. A premade logo was designed before you came along, so it fits your startup without being based on it. The trade-off is speed and price against a mark made around you.
Is a premade logo worth it for a startup?
Yes, when the budget for custom isn't there yet, or when you love a specific mark. You get a professional logo you can use today, and the rest of the identity can be built around it later. My premade marks are $249.
How long does a custom logo take?
With me, about 7 to 10 days depending on the package, counted from when you send the questionnaire back. Elsewhere it often takes several weeks. A premade logo is yours right after checkout.
Can you build a brand identity around a premade logo?
Yes. Colors, typography, imagery and illustration can all be built around the mark, by me or another designer. It even speeds things up, since the hardest part is already decided.
Is a premade logo unique?
Only if it is sold once. Before buying, check that the mark comes off the shop when it sells, that full rights transfer to you, and that nobody else can use it.