- 2 concepts · 2 revisions
- Color palette & typography
- Simple brand guidelines (PDF)
- Social banner (LinkedIn, X)
- Brand.md token file
articles
Branding questions, answered plainly.
Writing on logo design, AI logos, pricing, and the legal side of building a brand.
Logo design
Premade Logo vs Custom Logo
When a ready-made logo is the right call for a startup, when to go custom, and what to check before you buy.
Logo design
How to Design a Logo in 3 Steps
The exact process I use with clients: strategy, references, then sketching before any software.
AI
AI Logo Generator vs. a Real Designer
What AI logo generators are actually good for, and where they fall short.
Pricing
How Much Does a Startup Logo Cost
What you get at each price tier, and what to budget if you want to do this once.
Legal
Can You Trademark an AI-Generated Logo
The actual legal difference between trademark and copyright, and what it means for a logo an AI made.
Strategy
When Should a Startup Invest in Branding
The earlier the better. Why a brand gains value over time, and what waiting costs you.
Naming
How to Name Your Brand
The 7 name categories, how to pass the radio test, and what to do when the .com is taken.
Pricing
Professional, without the agency price tag & faster.
Flexible plans, from logo design to identity systems and more. No quotes, no back-and-forth, choose one and I start today.
Essential is the logo and launch basics. Core is the full brand system.
- 3 concepts · 2 revisions
- Full logo system
- Color palette & typography
- Complete brand guidelines document
- Full social & profile assets
- Mockups
- Editable Figma + brand.md
Custom
From logo, branding & illustrations to a website live, tell me about your project and I'll scope it.
Custom
Let's talk- Illustrations
- Web design
- Web development
- Reviews
- Pitch deck
- Mockups
- Social media assets
- And more
You can select anything from this list. You can also send me an email to talk about your problem and I'll scope it.