- Primary logo + icon (SVG, PNG, PDF)
- Color palette & typography
- Favicon & social assets
- Editable Figma + brand.md
- 2 concepts · 2 revisions
branding timing
Branding later can be the right call.
Waiting isn't wrong. Here's what actually starts costing you when you wait too long.
Most early founders are right to skip branding at first. The product needs to work before anything else matters. What actually matters is how long you can wait before it starts costing more than it saves.
Waiting is fine, until it isn't
Nothing bad happens to a placeholder logo sitting quietly while you build. Nobody's forming an opinion of a product that doesn't exist yet. If you're pre-launch, pre-users, pre-everything, spend the time on the thing people actually came for.
What actually starts the clock
| Signal | Why it matters |
|---|---|
| You're about to fundraise | Investors size you up in seconds, before the deck opens. |
| You're about to launch publicly | Once people see it, it's what they remember. |
| You're hiring past just the founders | Every new person needs something real to point to. |
| You're starting enterprise conversations | Procurement and security reviews read polish as maturity. |
| Your placeholder is showing up everywhere | Once it's on docs, profiles, and business cards, changing it means touching everywhere. |
Why redoing costs more than doing it once
Every week your placeholder sits in front of real users is a week of recognition building around the wrong mark. Rebrand later and the new logo is the smaller cost. The bigger one is updating every surface it already touched, and resetting whatever recognition you'd built.
The actual decision
If none of the signals above apply yet, keep building. The moment one does, the math flips, waiting stops being free and starts being expensive. That's the actual line, not a calendar date. If you're past it, see what's worth budgeting for a proper identity, what's actually included in a full package, or start now. Weighing AI-generated over hiring someone? See AI logo generator vs. a real designer.
how it works
Simple steps.
No stress.
- 1
Brief & Discovery
Pick a plan and answer a focused questionnaire. No discovery call required, we start directly.
- 2
Design
First concepts within 24-48 hours. Share your comments, I'll refine them.
- 3
Delivery
Every file you need: SVG, PNG, PDF, MD, Figma. Organized and yours to keep.
Pricing
Professional, without the agency price tag & faster.
Flexible plans, from logo design to identity systems and more. No quotes, no back-and-forth, choose one and I start today.
- Primary logo + icon (SVG, PNG, PDF)
- Full mark & wordmark system
- Color palette & typography
- Brand guidelines (PDF)
- Favicon & social assets
- Mockups
- Editable Figma + brand.md
- 3 concepts · 2 revisions
Custom
From logo, branding & illustrations to a website live, tell me about your project and I'll scope it.
Custom
Let's talk- Illustrations
- Web design
- Web development
- Reviews
- Pitch deck
- Mockups
- Social media assets
- And more
You can select anything from this list. You can also send me an email to talk about your problem and I'll scope it.
I'm pre-launch with no users yet, should I still wait?
Probably. If nothing you've built is public yet, there's nothing to protect. Spend the money once you actually need it to hold up in front of someone.
What if I already launched with a placeholder logo?
That's usually the trigger. The longer it's out there, the more you'll pay to change it later.
Does 'invest in branding early' just mean spend more money early?
No. It means spend it once, at the right moment, instead of twice, once now badly and once later properly.