About Sofiane

At 16, I was working 10-hour days as a cooking apprentice. It didn't take long to notice it wasn't for me, though it taught me a lot, mostly at the mindset level. I still did the two years and got my diploma, to make my parents proud.

Next I pivoted hard into a developer bootcamp. I liked front-end, hated back-end, and slowly realized what I actually liked wasn't code. It was how things looked and felt.

That led me to web design, then to a company where I touched everything: UI, print, social, branding. The logo and branding work stuck. Something about reducing an entire brand to a single mark, then building the world around it, resonated.

Looking back, the signs were always there. I'd been drawing constantly, filling sketchbooks, gravitating toward anything visual. It just took a few wrong turns to find the right direction.

Now I design logos and brand identities for founders building tech and AI products, fixed price, delivered in days instead of months, no agency layer added on top. Ten-plus projects in since then, mostly logos and brand identities, some web design along the way. See what's included in the brand identity package, or look through the work itself.