Sofiane Addamine

At 16, I was working 10-hour days as a cooking apprentice and it didn't take long for me to notice that it wasn't for me (still taught me a lot, which I'm grateful for), still did my 2 years & got my diploma to make my parents proud.

Next I pivoted hard with a developer bootcamp. I liked front-end, hated back-end, and slowly realized what I actually liked wasn't code. It was how things looked and felt.

That led me to web design. Then to a company where I touched everything, UI, print, social, branding. The logo/branding work stuck.

Looking back, the signs were always there.

I've been drawing constantly over the years, gravitating toward anything visual. I just took a few wrong turns before finding the right direction.

Now I design logos and brand identities for founders who take their image seriously.