Logo & Brand Identity Design for SaaS Companies, Sofiane

branding for SaaS companies

Your product ships every week.
Your logo hasn't changed since the first commit.

A brand identity built to hold up across your app, your docs, your pricing page, and every integration marketplace you list on. Starting at $499, delivered in days.

$499 - start now

Why it matters

A logo has to survive more places than a homepage screenshot.

One mark, every surface

App icon, favicon, OG image, docs, integration marketplaces like the Slack App Directory or Zapier, each with its own sizing and format rules. A logo built for one screenshot breaks the moment it has to travel.

Procurement looks at more than the product

By the time a security review or a procurement call happens, the buyer already formed an opinion from your site and your deck. Polish there reads as maturity.

Built for a weekly ship cycle

You get source files plus a Brand.md token file, colors, type, and logo rules your team can drop into the marketing site, the app, and the docs without briefing a designer each time.

how it works

Simple steps.
No stress.

Answer a few questions, I design, you give feedback, and you get a brand you can ship in days, not months.

Delivered in 7 to 10 days depending on your plan.

  1. 1

    Brief & Discovery

    Pick a plan and answer a focused questionnaire. No discovery call required, we start directly.

    A guided questionnaire with a completion progress bar
  2. 2

    Design

    First concepts within 24-48 hours. Share your comments, I'll refine them.

    Logo concept cards to approve or reject
  3. 3

    Delivery

    Every file you need: SVG, PNG, PDF, MD, Figma. Organized and yours to keep.

    An organized folder of brand files ready to download

Pricing

Professional, without the agency price tag & faster.

Flexible plans, from logo design to identity systems and more. No quotes, no back-and-forth, choose one and I start today.

Essential

A simple & premium logo suite to launch your business in only 7 days.

$499

Start now
  • Primary logo + icon (SVG, PNG, PDF)
  • Color palette & typography
  • Favicon & social assets
  • Editable Figma + brand.md
  • 2 concepts · 2 revisions
Recommended

Core

A more advanced logo suite to launch your business in only 10 days.

$899

Start now
  • Primary logo + icon (SVG, PNG, PDF)
  • Full mark & wordmark system
  • Color palette & typography
  • Brand guidelines (PDF)
  • Favicon & social assets
  • Mockups
  • Editable Figma + brand.md
  • 3 concepts · 2 revisions

Custom

From logo, branding & illustrations to a website live, tell me about your project and I'll scope it.

Custom

Let's talk
  • Illustrations
  • Web design
  • Web development
  • Reviews
  • Pitch deck
  • Mockups
  • Social media assets
  • And more

You can select anything from this list. You can also send me an email to talk about your problem and I'll scope it.

FAQ

Specific to SaaS.

General questions? See the full FAQ.

We already have a rough logo, can you refine it instead of starting over?

Sometimes. If there's a real idea worth keeping, I'll say so upfront and we build from it. Most of the time a from-scratch direction ends up faster and stronger than trying to patch something that was never fully resolved.

Do you deliver an app icon and favicon set ready for our dashboard?

Yes, favicon and social assets are included in every plan, sized and exported the way your dashboard, browser tab, and OG previews actually need them. Building an AI-native product instead of classic SaaS? See branding for AI startups.

We're self-serve, will this actually move pricing-page conversion?

A logo alone won't fix a broken funnel. A brand that looks considered removes the split-second doubt a self-serve buyer feels handing you a card. For what a proper identity costs and includes, see how much should a startup logo cost and the full package breakdown.