- Primary logo + icon (SVG, PNG, PDF)
- Color palette & typography
- Favicon & social assets
- Editable Figma + brand.md
- 2 concepts · 2 revisions
startup brand identity package
A logo isn't a brand.
Here's what actually is.
Logo, colors, type, guidelines, mockups, and launch assets, delivered as one complete system instead of a single file. Starting at $499, delivered in days.
What's actually in a brand
A logo is one file. A brand is a system.
What 'just a logo' leaves out
A logo file with no guidelines gets used inconsistently by the next person who touches it. No mockups means no one can picture it in the real world before launch. No editable source means you're stuck the moment anything needs to change.
One fixed price, no scope creep
No quote calls, no back-and-forth on a proposal. Pick a plan, pay once, and I start the same day. What's included is listed below, nothing added later without you asking for it.
Comes with the rules
Every plan includes Brand.md, colors, fonts, and logo rules as ready-to-paste tokens, so anyone who touches the brand after launch, a hire, a freelancer, your coding agent, applies it correctly without asking you first.
how it works
Simple steps.
No stress.
- 1
Brief & Discovery
Pick a plan and answer a focused questionnaire. No discovery call required, we start directly.

- 2
Design
First concepts within 24-48 hours. Share your comments, I'll refine them.

- 3
Delivery
Every file you need: SVG, PNG, PDF, MD, Figma. Organized and yours to keep.

Pricing
Professional, without the agency price tag & faster.
Flexible plans, from logo design to identity systems and more. No quotes, no back-and-forth, choose one and I start today.
- Primary logo + icon (SVG, PNG, PDF)
- Full mark & wordmark system
- Color palette & typography
- Brand guidelines (PDF)
- Favicon & social assets
- Mockups
- Editable Figma + brand.md
- 3 concepts · 2 revisions
Custom
From logo, branding & illustrations to a website live, tell me about your project and I'll scope it.
Custom
Let's talk- Illustrations
- Web design
- Web development
- Reviews
- Pitch deck
- Mockups
- Social media assets
- And more
You can select anything from this list. You can also send me an email to talk about your problem and I'll scope it.
What exactly is included in the package?
It depends on the plan. Essential is a focused logo suite: logo, icon, colors, and type. Core is the full identity system: everything in Essential plus mockups, brand guidelines, and launch assets. See the full breakdown in the pricing section below.
How long does the whole package take?
Essential ships in about 7 days, Core in about 10. Fixed timelines, not estimates.
Do I need a designer on my team to use these files?
No. You get every format you'd need, SVG, PNG, PDF, and an editable Figma file, organized in clean folders, plus the Brand.md token file so even a non-designer or a coding agent can apply the identity correctly.